Internet Marketing Software

If you are a blogger, a webmaster, a part-time or even a full-time online marketer, you’ve probably already seen quite a few different offers for products that assure to reduce your workload and enhance your results with the use of dedicated software.

Many Internet marketing products on offer claim that they can help you attract massive amounts of traffic to your website or blog, generate tons of backlinks to your site for better rankings in search results, write more and/or better content, add hundreds of followers to your twitter account and much more by the use of software.

Unfortunately, the sales-pitches for these programs are often elusive about what exactly the software will do for you. It’s often more about how great your life will be once you hit the “order” button and less about what you’ll actually get. At least, that’s been my impression.

That’s why I decided to create this overview of what kinds of software tools are most commonly available and whether or not they are worth buying.

Article Submission Software:

These software tools are mostly made for article marketers. Article submission software will automatically log into many different article directories and automatically fill out the fields required with your pen name, article title, body and resource box and then submit the article. This way, the software allows you to submit your articles to dozens or even hundreds of directories easily and quickly.

This type of tool is definitely worth it if you write many articles. To get the most out of it, check to see that the program includes automatic registration to the article directories, automatic email verification and basic article spinning features of the software..

Search Engine Submission Software:

Directory and search engine submissions are available as a software package or as a service. What this does is submit your website URL to lots of different search engines (typically they claim to submit to thousands of them) and online directories (websites featuring nothing but classified links to other websites).

In my experience, this type of service is usually not worth the money. There’s not much benefit in it for you if your website is submitted to some obscure search engine in Lithuania and backlinks from online directories are practically worthless (with the exception of some high-authority ones like Yahoo and DMOZ).

Social Bookmarking Tools:

This kind of software is used to distribute your websites to different social-bookmarking sites like Digg, Backflip, Diigo, reddit and many more. The software automates the task of signing up, logging in and submitting your bookmarks and can save a lot of time.

These programs are generally good, but only if used correctly. If you simply use them to spam all of your pages to as many sites as possible, you’ll quickly see your accounts closed. So, if you go for a program like this, make sure there is some good guidance (documentation or video tutorials) offered along with the software.

Competition Analysis Software

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Website analysis programs come in many shapes and sizes. Usually, they allow you to examine any website you coose, in-depth. For example, they might show you how many backlinks a page has, where those links are coming from, how many of it’s pages are indexed in Google and so on.

The point of all this is to allow you to estimate your competitor’s strength before you move into a new market. You can find out why a page is ranking well in the search results and in turn, learn what you would need to do in order to outrank that page with one of yours.

This type of software is essential to an Internet marketer, in my opinion. I would not even consider into a new market before completing some extensive research with such a tool.

Keyword Research Software

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These are often similar to, or in the same package as the analysis tools mentioned above. The purpose of such a program is to help you find an ideal keyword to target with a new website or article. You can get a quick overview of how many searches, results and competing pages there are for any given keyword and filter the results to narrow the search down and find your optimal keyword.
It isn’t absolutely necessary to pay for a keyword research tool, since you can use the one offered by Google for free. However, a good tool can make research much less difficult and so paying for it can be justified, if it’s good enough.

General Automation Tools:

You can buy automation software for practically anything. From simple little scripts that send a tweet out automatically, every time you write a new post on your blog to entire programs that can (or at least claim that they can) practically build entire websites and campaigns for you, from scratch, including content creation and backlink building.

Utilizing such programs, it’s difficult to know beforehand if they are worth it. Two things to keep in mind are that the success-rate will never be 100% with such bots and that your results will always look automated, at least to some extent. As an example, if you use a twitter-automater and rarely or never post tweets that you actually composed yourself, you can’t expect your twitter account to be terribly popular.

Of course, there are many nuances and overlaps among the different affiliate marketing products available and I can’t describe them all in detail in just one article. However, I hope you can now see through the hype on sales-letters a bit more easily and get an idea of what’s behind it all.

To really know whether a system is worth it and learn exactly how you can make the best use of it, you need to find a reliable review as well as some good tutorials for each individual product.